Prime Day Dates Confirmed. It’s Happening on July 12 and 13, 2022

Amazon has confirmed that its annual Prime Day will be held on Tuesday, July 12 and Wednesday, July 13, 2022. However, you don’t have to wait that long to get your hands on those juicy deals, because Amazon and many third party e-commerce businesses are running early Prime Day deals every day ahead of the […]

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Prime Day 2022 To Be Held In July

Amazon has announced this week that the much-anticipated Prime Day 2022 Event will kick off in July. In its financial results for the 1st Quarter ending 31st March 2022, the company stated as follows: This year, Prime Day will take place in July in more than 20 countries,” reads a release from the retail giant. […]

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8 Recommendations your DTC Marketing needs to Boost Sales this Festive Season
holiday marketing

With the yearend euphoria of Black Friday, Cyber Monday and Christmas in the air, ecommerce brands increasingly need effective strategies to ramp up sales in the holiday season. Before Direct-to-consumer (DTC) brands started to embrace online sales channels, customers stood in long queues, camping out in discomfort just for the best Black Friday deals. This […]

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Tik Tok is the New Trend in Viral Marketing for D2C Businesses

Despite the multidimensional impact of the global pandemic, an estimated 20.000+direct-to-consumer brands are breathing new life into different enterprises. Fashion stores, food brands, personal grooming products and the lucrative business of electronics have all profited from this ingenuity.  Over the years, megabrands have discovered new means to publicize products to consumers at a relatively low […]

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Amazon Opens 4th Quarter Deals Submission Window for Black Friday and Cyber Monday 2021

Amazon has announced that the Lightning Deals, 7-Day Deals, and Vouchers/Coupons submission window for Black Friday, Cyber Monday, and Early Black Friday Deals 2021 is now open. Ecommerce businesses selling on Amazon can now submit their products for the chance to have their deals selected to run in the upcoming events. November 8, 2021 to […]

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Using ROAS to measure the efficiency of your advertising investment

Return on ad spend (ROAS) is a helpful measurement to evaluate the overall efficiency of a specific sponsored ads campaign, ad group, product, or targeting strategy. ROAS is available for vendors and sellers in campaign manager and through downloadable reports. We calculate ROAS by dividing the total sales generated by the advertising spend invested on […]

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Generate More Customer Reviews on New Products and Pre Releases with Amazon Vine

Reviews form a crucial part of purchase decisions made on Amazon. More positive reviews on a product detail page, could translate into better sales conversion and vice versa.  If you are an Amazon seller, you know very well how difficult it is to get good reviews within the first few weeks after a product launch. […]

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Black Friday Marketing Strategies for eCommerce Business Owners

Black Friday usually comes off the day after Thanksgiving Day, which signals the beginning of the Christmas shopping season. Physical and eCommerce stores offer amazing discounts on products within limited times and in limited supply.  Black Friday 2019 is scheduled for 29th November. This purchase season largely benefits retailers, consumers, and customers. E-commerce managers ought […]

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Sponsored Product Ads Strategy for Amazon Prime Day 2019 (VIDEO)

Prime Day is a major shopping event that’s highly anticipated each year, and last year’s Prime Day was the biggest shopping event ever for Amazon at that time. Given last year’s success, this year’s Prime Day is expected to be even better. Shoppers are waiting in high anticipation for some of the best deals. Prime […]

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Understanding Google Pay-Per-Click (PPC) Advertising

Improving sales performance through online advertising platforms is an essential marketing strategy for businesses of all sizes. Pay-Per-Click (PPC) advertising has proven to be one of the most effective means of attracting potential customers. What is Pay-Per-Click? Pay Per Click (PPC), also referred to as Cost Per Click, is an advertising model whereby businesses market […]

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