8 Recommendations your DTC Marketing needs to Boost Sales this Festive Season
holiday marketing

With the yearend euphoria of Black Friday, Cyber Monday and Christmas in the air, ecommerce brands increasingly need effective strategies to ramp up sales in the holiday season. Before Direct-to-consumer (DTC) brands started to embrace online sales channels, customers stood in long queues, camping out in discomfort just for the best Black Friday deals. This […]

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Using ROAS to measure the efficiency of your advertising investment

Return on ad spend (ROAS) is a helpful measurement to evaluate the overall efficiency of a specific sponsored ads campaign, ad group, product, or targeting strategy. ROAS is available for vendors and sellers in campaign manager and through downloadable reports. We calculate ROAS by dividing the total sales generated by the advertising spend invested on […]

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WhatsApp Launches a New App for Small Businesses in USA, UK, Italy, Mexico and Indonesia – Coming to SA Soon

Popular messaging app “WhatsApp” is taking it to the next level. The Facebook-owned platform has announced the launch of a new application solely dedicated to small businesses to help them to connect easily with customers. The new app adds features that make it possible for businesses to respond to customers, separating customer and personal messages, […]

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Mobile search traffic beats desktop queries as mobile users rise

About two years ago, Google revealed that mobile search queries will overtake desktop queries. In an informal statement from several employees, the company said that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” According to Google, the mobile search queries include mobile browser-based searches […]

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Report: Amazon grows lead as product search engine of choice

A consumer survey recently conducted on behalf of retail personalization platform BloomReach found that Amazon has increased its lead as the product search engine of choice for US consumers. Last year, 44 percent reported starting their search for products on Amazon; this year, it’s 55 percent. The “State of Amazon” study polled 2,000 US consumers […]

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Twitter To Allow 10000 Characters For Tweets

Longer tweets are coming soon to Twitter. Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to multiple sources familiar with the company’s plans. Twitter is currently considering a 10,000 character […]

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Optimizing Landing Page Forms The Right Way

Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer. The following tips will uncover how to build great landing page forms. The Right Form […]

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Interesting Thoughts From 10 Content Practitioners On Metrics

I am a strong content marketing advocate. I strongly believe content is the fundamental key to success in any online marketing campaign. It offers great opportunity for building a respectable brand online and nurturing and attracting the right customers. Any marketer who is serious about internet marketing can never dispute this fact. However, when it […]

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The Downside of Publishing Service Pricing

In our most recent post, we shared information on “Why Publishing Your Service Pricing Is Such A Good Idea”. If you missed it, please view it here. In this post, we follow it up with the reasons why it may not always be the best path to follow. John McTigue, President of Indianapolis-based Element Three, […]

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Why Publishing Your Service Pricing Is Such A Good Idea

John McTigue, EVP and Co-Owner at an enterprise inbound marketing agency called Kuno Creative, is one agency executive who is gung ho about transparent pricing. Even after much “back and forth on the visibility of [Kuno Creative’s] pricing over the years,” the ultimate decision to publish some of their pricing has done wonders for their […]

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