Black Friday Marketing Strategies for eCommerce Business Owners

Black Friday usually comes off the day after Thanksgiving Day, which signals the beginning of the Christmas shopping season. Physical and eCommerce stores offer amazing discounts on products within limited times and in limited supply.  Black Friday 2019 is scheduled for 29th November. This purchase season largely benefits retailers, consumers, and customers. E-commerce managers ought […]

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Trends And Strategies For The Digital Marketer – Part 6

This is the year to focus on a closer level of engagement with customers. Data will be of great importance to help create better engagement, build stronger relationships and drive higher revenue. Automation makes it easier to send more targeted lifecycle messages by leveraging data. The relationship between in-store and online shopping and purchasing will […]

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Trends And Strategies For The Digital Marketer – Part 5

You have the technology. You have the data. You have the ability to make your campaigns smarter, stronger and faster. So why don’t you? It turns out segmentation really is the key. Segmentation enables you to develop relevant emails, create brilliant campaigns and connect with subscribers who want to hear from you. Use the data […]

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Trends And Strategies For The Digital Marketer – Part 4

Looking big can be the same as looking good. In a highly competitive retail or other commerce marketing environment, delivering value to the consumer is key. Show them how to mimic a trendy style. Link trendy styles to aspects of their style by mining from prior interactions and sales. Most importantly, don’t be boring. Break […]

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Trends And Strategies For The Digital Marketer – Part 3

Engagement is the holy grail for marketers, and tools like retargeting make it easier to tie email marketing to display advertising to boost awareness and engagement with shoppers. But there are limits. If you’re selling luxury items and the consumer has made a recent purchase, retargeting with the same image is a waste. Broaden your […]

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Trends And Strategies For The Digital Marketer – Part 1

Consumers, not just marketers, are shaping the evolution of commerce marketing. The adoption of mobile devices by consumers in previous years has required marketers to find new ways to reach customers and get them to buy. The Marketing Strategists from Bronto’s Professional Services team are on the front lines of digital marketing; they help clients […]

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Email Marketing Research Findings: Self-Reported Vs. Observational Data

Throughout my years analyzing data and testing marketing superstitions and myths, I’ve come across a consistent truth that is key to understanding any kind of marketing data—the difference between self-reported data and observational data. That is, what people tell you they do, and then what they actually do. When you conduct a survey, your respondents […]

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Improve Click-Through Rate (CTR) With These Calls-To-Action (CTA) Methods

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless. CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you […]

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The Email Marketing Dilemma – Should I Buy?

Email marketing provides all businesses the means to reach out to potential clients about their products and services. To start with, you need emails, which usually will take months to build a database. Most business owners I know do not have the patience and the time to build up a long list of emails over […]

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