Two years ago, Shopify introduced its own fulfillment service known as the Shopify Fulfilment Network (SFN). Qualifying merchants in the US were allowed early access to the service with a dedicated network of fulfillment centers that will ensure timely deliveries, and lower shipping costs, for a superb customer experience. Using smart inventory-allocation technology, powered by […]
With the yearend euphoria of Black Friday, Cyber Monday and Christmas in the air, ecommerce brands increasingly need effective strategies to ramp up sales in the holiday season. Before Direct-to-consumer (DTC) brands started to embrace online sales channels, customers stood in long queues, camping out in discomfort just for the best Black Friday deals. This […]
Return on ad spend (ROAS) is a helpful measurement to evaluate the overall efficiency of a specific sponsored ads campaign, ad group, product, or targeting strategy. ROAS is available for vendors and sellers in campaign manager and through downloadable reports. We calculate ROAS by dividing the total sales generated by the advertising spend invested on […]
Reviews form a crucial part of purchase decisions made on Amazon. More positive reviews on a product detail page, could translate into better sales conversion and vice versa. If you are an Amazon seller, you know very well how difficult it is to get good reviews within the first few weeks after a product launch. […]
Black Friday usually comes off the day after Thanksgiving Day, which signals the beginning of the Christmas shopping season. Physical and eCommerce stores offer amazing discounts on products within limited times and in limited supply. Black Friday 2019 is scheduled for 29th November. This purchase season largely benefits retailers, consumers, and customers. E-commerce managers ought […]
In today’s digital age, how would you feel as a small business if you found out that 90% of customers say that their buying decisions are influenced by online reviews? I’d imagine that you’d perk up and either pat yourself on the back if your business already has a strategy in place for acquiring reviews […]
About two years ago, Google revealed that mobile search queries will overtake desktop queries. In an informal statement from several employees, the company said that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” According to Google, the mobile search queries include mobile browser-based searches […]
Amazon is a sales channel that needs no introduction. Whether you’re a product brand or a retailer, you’ve consciously made the decision to either shun or embrace Amazon as a player in your overall ecommerce strategy. The reality is that if you’re a product retailer in 2014-15, there is no scenario where Amazon, as both […]
Longer tweets are coming soon to Twitter. Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to multiple sources familiar with the company’s plans. Twitter is currently considering a 10,000 character […]
The introduction of Content Management Systems (CMS) has made the lives of developers all around the world much easier than it used to be. Development time has reduced significantly and productivity is very high. Content Management System (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a […]