Tik Tok is the New Trend in Viral Marketing for D2C Businesses

Despite the multidimensional impact of the global pandemic, an estimated 20.000+direct-to-consumer brands are breathing new life into different enterprises. Fashion stores, food brands, personal grooming products and the lucrative business of electronics have all profited from this ingenuity.  Over the years, megabrands have discovered new means to publicize products to consumers at a relatively low […]

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11 Easy Content Marketing Ideas You Can Put Into Action Today

If you’re running your own online store, then you know that having a blog is critically important for generating traffic to your store. A blog significantly improves search rankings and gives you a chance to connect with more customers. But what if you’re not an amazing writer? And what if you don’t know what to […]

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Content is King: The Prophesy That Shaped Internet Marketing

In 1996, founder of Microsoft Bill Gates made a statement that has shaped the entire internet industry for the past two decades. His statement was “Content is King”. Today, more than ever before, Bill Gates’ comments on content holds more relevance. It is the single most important factor that determines the success or failure of […]

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Understanding Smart Content Creation

Put simply, smart content creation is data-driven. The good news is there is a plethora of data available to marketers to inform smarter content creation. However, most marketers have been doing themselves a disservice with data. One of the primary reasons marketers struggle to embrace data-driven content marketing stems from a reliance on a backward-looking, […]

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Twitter To Allow 10000 Characters For Tweets

Longer tweets are coming soon to Twitter. Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to multiple sources familiar with the company’s plans. Twitter is currently considering a 10,000 character […]

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CMI’s Annual Content Marketing Survey for 2016

In September this year, the Content Marketing Institute (CMI) released its annual survey report on content marketing. The content of the report explored what qualifies content marketing as “effective”. The CMI defined effectiveness in this survey as “accomplishing your overall objective.” Their latest research revealed: 55% of business-to-business (B2B) marketers said that it is unclear […]

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Google Trends Data Is Now Real-Time

Just last week, Google announced a major update to Google Trends. They have finally done it! Learn more here. As it appears, Google Trends is now going to feed through data in real-time with support from Github. This is great news for all search marketers, as we can now monitor data on a minute-by-minute basis, […]

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Content Strategy Questions You Should Be Asking Yourself

If you are a content marketer and you have not asked yourself some of these content strategy questions, there is a better chance you are straying really badly. Though all the questions may not apply to every business, it is a starting point to helping you create a winning content strategy. As published by the […]

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