I am a strong content marketing advocate. I strongly believe content is the fundamental key to success in any online marketing campaign. It offers great opportunity for building a respectable brand online and nurturing and attracting the right customers. Any marketer who is serious about internet marketing can never dispute this fact.
However, when it comes to the issue of measurement, many marketers are still struggling to find the most effective way to demonstrate the benefits of content marketing on the company’s bottom line.
Today, I share some thoughts from 10 content practitioners on the issue of metrics.