Facebook will use artificial intelligence and new human review processes to detect disguised, or ‘cloaked,’ links that breach its policies. Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting back against advertisers and Page owners that link to sites that violate Facebook’s […]
In order to deliver tangible online marketing results to clients, you need to have the skill sets and capabilities to deliver the Five Core Services. These services are each comprised of several tactical components. To execute in a way that delivers real value and maximum impact for your business, all of them need to be […]
Longer tweets are coming soon to Twitter. Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to multiple sources familiar with the company’s plans. Twitter is currently considering a 10,000 character […]
The introduction of Content Management Systems (CMS) has made the lives of developers all around the world much easier than it used to be. Development time has reduced significantly and productivity is very high. Content Management System (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a […]
If you are looking for a social media network plaform for just your staff members, Yammer could be the solution you have been looking for. Yammer is an enterprise social networking platform that forms part of Microsoft’s Office Division. Microsoft bought the platform from Yammer, Inc. in 2012 for $1.2 billion. According to the team […]
Anyone who does social media will admit to this fact; it is time consuming! It is time consuming not just in the area of posting activities, but also in the monitoring and analysing of data from different sources. Also, it can be boring to do the same thing over and over again. Having experienced the […]
The art of inbound marketing, since its inception, has grown from strength to strength. Businesses of all sizes have bought into its potential to create awareness about products and services, increase sales lead and ultimately improve the bottom-line. One of the key questions asked, mostly by executives, is whether or not inbound marketing really produces […]
Ready to launch your global social media campaigns? Here’s how to get started and keep organised. Don’t start tweeting yet! First it’s important to define a clear social media execution plan. If you’re targeting different channels for different audiences, things can get complicated very quickly. You should know which social media profiles go together, which […]
When creating marketing campaigns of any sort, it’s important to understand who your audience is. Social media is a great way to connect with your audience and have a two-way conversation. However, it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to […]
Online marketing is fast becoming an effective means for driving business growth. It is an avenue for businesses to create brand awareness, improve website traffic, generate leads and ultimately increase sales revenue. It is increasingly becoming clear that 21st century businesses, small or big, will need to integrate some form of internet marketing strategies into […]