Amazon Opens 4th Quarter Deals Submission Window for Black Friday and Cyber Monday 2021

Amazon has announced that the Lightning Deals, 7-Day Deals, and Vouchers/Coupons submission window for Black Friday, Cyber Monday, and Early Black Friday Deals 2021 is now open. Ecommerce businesses selling on Amazon can now submit their products for the chance to have their deals selected to run in the upcoming events. November 8, 2021 to […]

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Three symptoms of a dying website that needs a redesign

A couple of decades ago, having a business website was seen as a luxury. Fast forward to 2017, it is a must-have marketing tool for all businesses looking to take full advantage of the leveraging power the internet offers. More importantly, companies do not only need a website but a well-designed website that aligns itself […]

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South Africa Online: January 2016 (Infographic)

The IAB SA and Effective Measure online visitor statistics for January 2016 show that 38.1-million unique browsers – a daily average of 3.7-million unique browsers – were responsible for roughly 1.1-billion page views on South African websites. Mobile visits accounted for 54% of the overall figure for page views. Here is the complete overview: Courtesy: […]

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Understanding Smart Content Creation

Put simply, smart content creation is data-driven. The good news is there is a plethora of data available to marketers to inform smarter content creation. However, most marketers have been doing themselves a disservice with data. One of the primary reasons marketers struggle to embrace data-driven content marketing stems from a reliance on a backward-looking, […]

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Twitter To Allow 10000 Characters For Tweets

Longer tweets are coming soon to Twitter. Twitter is building a new feature that will allow users to tweet things longer than the traditional 140-character limit, and the company is targeting a launch date toward the end of Q1, according to multiple sources familiar with the company’s plans. Twitter is currently considering a 10,000 character […]

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Content Strategy Questions You Should Be Asking Yourself

If you are a content marketer and you have not asked yourself some of these content strategy questions, there is a better chance you are straying really badly. Though all the questions may not apply to every business, it is a starting point to helping you create a winning content strategy. As published by the […]

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Interesting Thoughts From 10 Content Practitioners On Metrics

I am a strong content marketing advocate. I strongly believe content is the fundamental key to success in any online marketing campaign. It offers great opportunity for building a respectable brand online and nurturing and attracting the right customers. Any marketer who is serious about internet marketing can never dispute this fact. However, when it […]

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The Downside of Publishing Service Pricing

In our most recent post, we shared information on “Why Publishing Your Service Pricing Is Such A Good Idea”. If you missed it, please view it here. In this post, we follow it up with the reasons why it may not always be the best path to follow. John McTigue, President of Indianapolis-based Element Three, […]

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Why Publishing Your Service Pricing Is Such A Good Idea

John McTigue, EVP and Co-Owner at an enterprise inbound marketing agency called Kuno Creative, is one agency executive who is gung ho about transparent pricing. Even after much “back and forth on the visibility of [Kuno Creative’s] pricing over the years,” the ultimate decision to publish some of their pricing has done wonders for their […]

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