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How An Amazing Title Improved Leads by 776%

It is amazing how content with a great title can make such an amazing impact on the number of web page visits and lead generation. I am a proud subscriber to Hubspot’s e-books, so every now and then I get blessed with awesome offers. I must confess that I have never subscribed to any blog that produces such down-to-earth, yet insightful content on the internet.

Their e-books are very thought-provoking and sometimes I find myself so totally engrossed and amazed by the way they present the small things we ignore when doing online marketing. Last week, they sent me an e-book entitled “30 Lead Generation Tips”. Immediately I saw it, I knew I needed to read it and as usual I never regretted I did; so stimulating… It did not take me 5 minutes to find something to wet my appetite.

In chapter 1, section 4 (Focus on Creating An Amazing Title), Jessica Meher explains how they changed the title of an e-book and noticed a sky-high increase in traffic and leads. This was conducted as an experiment to prove that people really do “judge a book by its cover”. Yes indeed!

The original title was “The Productivity Handbook for Busy Marketers” and was changed to 7 Apps That Will Change the Way You Do Marketing. The content remained the same, only the title was changed. See the impressive data below:


Credit: Jessica Meher

Jessica recommended the Headline Analyzer Tool to assist web publishers generate catchy titles for their blogs.

I have always known that a great title is better, but did you know that just changing content title could increase leads by whopping 776%?

Well, maybe you do and I would love you to share your experience.

Dan is a Digital Strategist at - responsible for creating strategies to generate marketing leads for clients, utilizing a wide range of online marketing techniques including search; SEO and PPC. If he is not marketing, selling or analyzing data, he is playing soccer, cycling or traveling.

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