When it comes to sharing content on social media networks, it is very difficult to make strict rules as to what to share or not to share. It is social media we are talking about here, so a lot of what we know outside social media in our relationships with others in the real world also applies. Words like courteousness and respectfulness immediately come to mind. If it is meant for business, then a high level of professionalism is also required.
Most of what is shared is largely influenced by the target audience and the products and services provided by your company. In any case, there is one thing for sure; you can never go wrong with great content.
In Dave Delaney’s book, “New Business Networking – How to Effectively Grow your Business Network Using Online and Offline Methods”, he shares four important suggestions on what kind of content will give the needed attention. Even though he made these points in relation to twitter, I believe it can be applied to all social media platforms.
Inspirational
Who doesn’t want to be inspired? We all do! Share inspirational stories and quotes from time to time. Thought-provoking comments, questions, stories will go a long way in drawing your audience attention and keep them coming back for more.
Informative
Provide interesting news items related to your industry. Identify problem areas in your industry and provide tips and advice on how to deal with them.
“Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.” – Laura Fitton
We all like to hear the solutions to our problems, don’t we?
Advocating
Avoid the trap of self-promotion. Promote others more instead. Share content from other related blogs and those from your blog as well.
Entertaining
Have a good sense of humor. We are only human, you know. Don’t be all serious. If you come across a funny story or comment, don’t just laugh, share. Your audience will love it.
One upon a time, Suzan Murphy tweeted, “Does anyone else sometimes read tweets in their head using Morgan Freeman’s voice when they are bored? Or is it just me.”
Image Credit: thedrum.com
