Selling on Etsy: How Pattern Helps To Increase Your Business Exposure

Being able to reach a large audience on e-commerce platforms has never been easier with Etsy. Etsy has introduced a smart solution to help ecommerce entrepreneurs increase product visibility and sales. This simple solution by Etsy is called “Pattern”. What is Pattern? Pattern is a powerful tool designed to help ecommerce businesses create highly engaging […]

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Using ROAS to measure the efficiency of your advertising investment

Return on ad spend (ROAS) is a helpful measurement to evaluate the overall efficiency of a specific sponsored ads campaign, ad group, product, or targeting strategy. ROAS is available for vendors and sellers in campaign manager and through downloadable reports. We calculate ROAS by dividing the total sales generated by the advertising spend invested on […]

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Amazon Passes on 2% Digital Services Tax to UK SMEs, Starting September 2020

Earlier this year, the UK Parliament passed a bill to increase Digital Services Tax. This followed assertions by the government that several search engines, social media services and online marketplaces that generate revenue from the UK market are not paying what can be considered as justified levy considering the substantial amount of money they make […]

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Amazon Transparency: Curbing the Product Counterfeit Menace and Affirming Genuineness

Product counterfeiting is becoming a headache for Amazon. In recent times, many third-party sellers have been using Amazon’s reach to sell counterfeit and pirated items.  Well-known brands including the likes of Birkenstock and Mercedes Benz have complained and called out Amazon to bring this issue under control. According to CNBC, “Amazon for the first time […]

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Sponsored Brands new-to-brand Metrics

Identifying a customer who has purchased a product from your business is a key metric in improving sales. Many Amazon sellers over the years have been faced with the challenge of knowing how many new customers they are attracting within a particular period. Sponsored Brands new-to-brand metrics provides a solution to this long-standing headache. What […]

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