Shopify Closes Acquisition of Deliverr

Earlier in May, Harish Abbot, co-founder and CEO of Deliverr, announced that ecommerce giant Shopify has agreed terms to acquire his company. The only thing left to close the acquisition was a regulatory review. Today, Shopify closed its acquisition of Deliverr. “Together with Shopify Fulfillment Network, Deliverr will work to build the world’s most robust, […]

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The HILIM eCommerce Advertising Project (Case Study)

When HILIM, a family owned #manufacturing company based in Europe, contacted us in late December 2020, they had an urgent need to grow their online #sales channel as quickly as possible. With dwindled sales and limited opportunities offline, HILIM had only one option to regain lost sales and keep the business sustainable; #eCommerce! Company Profile: […]

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Sponsored Brands new-to-brand Metrics

Identifying a customer who has purchased a product from your business is a key metric in improving sales. Many Amazon sellers over the years have been faced with the challenge of knowing how many new customers they are attracting within a particular period. Sponsored Brands new-to-brand metrics provides a solution to this long-standing headache. What […]

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Four Guiding Principles to Break Through Digital Marketing Challenges

Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and to gauge success. At the same time, the technology small […]

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Should Logo Design Cost Me A Fortune?

A company’s or an organization’s logo is the first and most important graphic or mark used to differentiate it from other businesses. It is used as a symbol or icon of public recognition. For example, IBM, Microsoft, General Motors, Google, McDonalds and other renowned global brands have become synonymous with their logos. When starting a […]

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Google Launches a Web Designer Tool For Online Advertisers

The pervasiveness of mobile devices in our era means that more and more people are connected on the go. This implies that in order for advertisers to increase their rate of reach and better their bottom line and Return On Investment, their ads must cater for the “connected generation” as a matter of urgency. In […]

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