The pervasiveness of mobile devices in our era means that more and more people are connected on the go. This implies that in order for advertisers to increase their rate of reach and better their bottom line and Return On Investment, their ads must cater for the “connected generation” as a matter of urgency.
In response to this growing trend, the “King of the Web” has released its new product called the Google Web Designer. The product is expected to work with DoubleClick Studio and AdMob ad network platforms as announced on Tech Crunch in early June this year.
Google has kept their word to advertisers and produced an HTML5 software tool capable of creating advertisements for both desktops, notebooks, tablets and smartphones. The product is also in response to the vision of riding the web of the heavy Flash content.
To create an ad is easy. It uses a visual interface and a drag and drop approach similar to Adobe Muse, yet providing the flexibility of modifying code including CSS and Javascript.
See video demo here.
