The Content Marketing Institute (CMI) defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”.
|1 per week||2 per week||3 per week||5 per week|
|Minimum of 500 words per week||Minimum of 1000 words per week||Minimum of 1500 words per week||Minimum of 2500 words per week|
|4 targeted keywords/phrases||8 targeted keywords/phrases||12 targeted keywords/phrases||20 targeted keywords/phrases|
|Strategy Meeting||Strategy Meeting||Strategy Meeting||Strategy Meeting|
|Go Bronze||Go Silver||Go Gold||Go Platinum|